{"product_id":"design-capital-beyond-aesthetics","title":"The Economics of Design","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eDesign isn’t just about how things look—it’s about how they work, how they sell, and how they shape the way we live. From product innovation to place-making, from brand value to business strategy, design drives economics in ways we rarely acknowledge. This session explores how design underpins growth, competitiveness, and creativity—and why it’s not a luxury but an essential ingredient in Ireland’s economic future. In partnership with the Design and Crafts Council of Ireland. \u003c\/span\u003e\u003c\/p\u003e","brand":"Kilkenomics","offers":[{"title":"Default Title","offer_id":55780180328817,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/4056\/1777\/files\/IMGC3349_e68833b3-96b6-4891-b691-6278f0f49813.jpg?v=1757595393","url":"https:\/\/www.kilkenomics.com\/products\/design-capital-beyond-aesthetics","provider":"Kilkenomics","version":"1.0","type":"link"}