Design isn’t just about how things look—it’s about how they work, how they sell, and how they shape the way we live. From product innovation to place-making, from brand value to business strategy, design drives economics in ways we rarely acknowledge. This session explores how design underpins growth, competitiveness, and creativity—and why it’s not a luxury but an essential ingredient in Ireland’s economic future. In partnership with the Design and Crafts Council of Ireland.