SOLD OUT - Innovating for an Icon
Fri, 08 Nov
|Smithwick's Experience
Guinness is the world's most iconic beer, a brand known for timeless tradition and bold innovation in equal measure. Steve Gilsenan, Guinness Global Head of Quality and Master Brewer, with Chris Murphy, CEO at Dolmen Design, will share how a pioneering program of continuous collaboration has activa
Time & Location
08 Nov 2024, 18:30 – 19:30
Smithwick's Experience, 44 Parliament St, Gardens, Kilkenny, R95 VK54, Ireland
About the event
Guinness is the world's most iconic beer, a brand known for timeless tradition and bold innovation in equal measure.
Steve Gilsenan, Guinness Global Head of Quality and Master Brewer, with Chris Murphy, CEO at Dolmen Design, will share how a pioneering program of continuous collaboration has activated a surge of new followership for this most famous of stouts. This talk will reveal the strategic thinking and creative processes behind Guinness' recent technology-led dispense innovation platforms that are serving up beautiful Guinness to new spaces, occasions and people across the globe.