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Rory Sutherland: How I Became A Tiktok Sensation

Sat, 09 Nov

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Kilkenny

Rory Sutherland

Time & Location

09 Nov 2024, 10:30 – 11:30

Kilkenny, Parliament St, Kilkenny, Ireland

About the event

Forget TED Talks and all that carry on! Tiktok is where the action is and Rory Sutherland is the unlikely Tiktok God, with over 2.4 million likes and countless views. Look at his latest video alone which has already amassed more than 600k thousand views. Sutherland is a star - Why? Because he makes you think differently. Ever wondered why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Rory Sutherland – the master adman - explores the intricacies of human nature. Economics and business rely on the assumption that we make logical decisions based on evidence - but we aren’t, and we don’t. The best ideas don’t make rational sense: they make you feel more than they make you think. Are you being manipulated? You better…


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